This programme aims to promote greater social support of teachers by families, institutions and society as a whole. Teachers’ work is essential for society’s development, for its greater cohesion and for peaceful coexistence.

Society’s support is a key factor in educational improvement, and an essential element for change, especially in environments of greater inequality, according to UNICEF. However, the statistics do not indicate a comfortable situation for the exercise of the profession.

This program’s campaign slogan is "Thank you Profe" and has November 27as its reference date, Master's Day in Spain. It has a specific portal for its development:

Since the first edition in 2013, the programme has expanded its scope of action:

  • Social awareness of the relevance of teachers’ work
  • Generated of pride in the profession
  • Activities created by AMPAS and other companies
  • Appreciation of former teachers by current professionals
  • Increased student involvement with teachers

Some outcomes of the programme have been:

  • Development of a specific portal:
  • Five campaign videos communicating our message
  • Impacting one million people through our campaigns
  • 250,000 views of campaign videos across channels and profiles
  • Five editions of the national school video contest
  • Participation of 500 students in school video contests
  • Participation of 120 schools in the competitions
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