Awareness

This programme aims to promote greater social support from teachers by families, institutions and society. Their work is essential for the development of society, for its greater cohesion and for peaceful coexistence.

It is a key factor for educational improvement, and an essential change agent, especially in environments of greater inequality according to UNICEF. However, the statistics do not point to a comfortable situation for the exercise of the profession.

This program uses as a campaign image the expression "Thank you Profe" and has as its reference date November 27, Master's Day in Spain. It has a specific portal for its development: www.graciasprofe.com

Since the first edition in 2013, the capacity for action has been improved:

  • Social awareness of the relevance of teacher work
  • Generation of pride of belonging to the profession
  • Creation of activities by AMPAS and other entities
  • Appreciation from professionals to former teachers
  • Increasing student engagement with teachers

Some results obtained have been:

  • Development of a specific portal: www.graciasprofe.com
  • Five campaign videos to communicate the message
  • Reach of one million people from campaigns carried out
  • 250,000 views of campaign videos across channels and profiles
  • Three editions of the national school video contest
  • Participation of 500 students in school video contests
  • Participation of 120 schools in the competitions
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Fondos obtenidos

14000€

Fondos necesarios


4000€

Recursos obtenidos